No one wants to be remembered as a hack in advertising. But I’ll always be remembered for the hack Cannes juries called “more invasive than anything we’ve ever seen.” Ahhh, a statement that can only be a compliment in this industry. As innovative as it was, it just goes to show that word of mouth will always be the best form of endorsement for your brand - even if it comes from a robot.
AWARDS
Cannes Lions | Grand Prix, 16 Lions
Clio Awards | Grand Clio, 2 Gold
D&AD | 3 Yellow Pencils, 2 Graphite, 4 Wood.
One Show | Best in Cross-Platform, 10 Golds