We took one of the oldest brands in America - P&G’s Gillette - and flipped their traditional father/son shaving lesson to reach Gen Z like never before - by having son, teach father how to shave in a TVC campaign. Starring a famous father son TikTok duo.
The insight behind the TVC was born from a viral Gillette TikTok of a first time father/son shaving lesson at the age of 26. I led the team who built Gillette’s TikTok from 0 to 59k followers, and concepted + executed some of my own content along the way.
That’s me shaving in an airplane bathroom and singing dumb, fun little shaving songs!