Burger King is always looking for absurd ways to prove Whopper Love, culturally relevant ways to land Flame-Grilling, and creative excuses to wind up on national news.
What began with “hahaha what about a promo for a free Whopper if you get fired” became “lol like a Whopper Severance package” and soon after “wait, it’s for anyone who’s ever been fired but they gotta confess on LinkedIn.”
4,582 LinkedIn members loved the Whopper enough to tender their confession.
We pulled off the first hashtag-driven campaign in LinkedIn history, and gave genuine job placement aid to the first 100 participants who needed it.
Make sure to check out our take on the typical “have you or a loved one” style radio ad…if Squarespace decides to load it up.
PRESS
CREATIVITY - PICK OF THE DAY
1.4 BILLION GLOBAL IMPRESSIONS
$10.2 MILLION EARNED MEDIA